Does My Small Business Really Need a Press Kit?

When the “experts” tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is just for the press. But the term...

Business Basics for Catalog Retailers

Catalog retail is a world all it’s own. Many considerations that other retailers don’t have to deal with are of utmost importance to a catalog retailer. To name a few, the ordering process, warehousing and shipping must be streamlined for...

Tips on Building Revenue for Your Business

It’s a dog-eat-dog world. You must be prepared for anything when deciding to open your own practice or small business. And once you become a business owner, you need to know how to make your business grow.

7 Rules of Growth For Small Businesses

For years, I have tried to answer this one question: What do small businesses that achieve sustained growth do differently from those that do not grow? I’ve learned that there are no silver bullets or 17-point checklists that will lead to guaranteed...

The Publishing Business

Publishing is a fascinating business and the process that goes into the making of books and newspapers is an interesting one. These days, with the world of digital information and the internet upon us, the scope of publishing now also includes websites,...